Thursday, September 22, 2011

Reverse Migration.

The people living in the rural area migrate to urban area for improving their living standard or in search of work or for better prospectus. Today the population in urban area is growing faster, people who came for job gets some work and try to help their friends and family by inviting them to urban life style. People in rural area dream about the urban lifestyle and utilities. Movies show that urban life style is more glumes, affordable, enjoyable. People who migrate then adapt to the urban life style they do not want to look back. When they go to their native village or town they share their life and lifestyle inviting more people to settle in urban area. People who migrate from rural to urban are educated, have their own agricultural land, house in their own village, but they are always tempted about the life style and urban culture.

The political parties during the time of election always raise the question of Insider and Outsider, even though they come from the same state and we all live in our own country. This is done to just get a political millage and advertisement. The media keep the flame burning and sensitizing to grab the ratings. Flash backs with breaking news are flashed on the net, making the situation look scary and requirement of high attention from the concerned.

Although all the migrated people do not land up in good paying jobs, only a few percentages of people do land up and become successful. Others live a marginal life in a shabby locality trying to meet their requirements. The question always arise in mind is when you have enough agricultural land at your native, why need to take up a job and work under some one when you can be the owner.

As per the planning commission of India, Government has come out with statistical figures defining the BPL level for urban and rural area. It is to be noted that this is a revised criteria, the earlier borderline was drawn at a daily expense of Rs 20 in the urban areas and Rs 14 in the rural areas as per 2004-05 prices. Out of this, Rs 12 and Rs 17 were supposed to take care of just food needs.

Will this raising cost of inflation, price rise and pathetic living conditions in Urban area, makeup the minds of the migrated people who owns agricultural land, cattle farming etc decide to migrate to village?. Will this cause reverse migration of hard working people of rural areas? The struggle remains the same, be it working in urban or rural, only they will be happy to see their own fertile land giving higher yield of product. Now a day there is scarcity of labor even for agricultural farming, will these people take up this as an opportunity to live? The media has access to rural areas, the benefits and luxury that urban people were enjoying is now available in rural areas. So will be there any change in mind set?

Time will test! And let’s be hopeful.

Thursday, September 15, 2011

Wonder the price of Milk

"Doodh, Doodh, Doodh wonderful doodh, Pio glass full doodh” this was the tag line in television advertisement for popularizing and capturing the market in India. The mothers of young Indian children’s took this as advertisement to explain and encourage the kids to drink a glass of milk both in the morning and before going to bed. Creative skills such as the story of old man, policeman, neighbors children and cricketers were some other examples where told to ensure kids drink the milk.

India is the second largest producer of milk in the world. There are reports which suggest the consumption of milk will increase in the years to come. We have some heart touching stories of entrepreneurs who had given up the lavish and high profile job, to start their own milk federation. Few in the villages just think milk production and cattle rising are just to ensure that second income is in line. Dr. Varghese kurain started the milk revolution in India in a small village in Gujrat, the story of the legend is inspirational. In India there are more than 1000 milk federations operating and producing milk and milk products.

For the last few years the price of milk is just hitting high at every quarter. Come festival season, there is a shock of milk price hike. If the current inflation rate and growing food inflation rates are considered, the cost of milk for one liter will touch Rs 100.

The Rich and Niche class would not mind spending the money as it is essential. The middle class will have to put checks and balances to ensure that their kids become stronger by drinking milk. I wonder what the low and poor people do. Then drinking a glass of milk would be like getting something which makes them strongest. One day one visitor, who visited a very rural village in Karnataka, described his experience of distributing milk to the school children. He distributed a Glass of milk to all the school children on the children’s day, the children were very happy to have a glass full of milk and some were skeptical that they would get every day.

As per statically data available on nets, the supply exceeds demand, the cooperatives collect milk from the villagers who raise the cattle’s in the fields. Most of the houses which has cattle’s have agricultural land and graze them there, so the input cost is very less as they don’t have to feed them using fodder which needs to purchased. The Question still remains unanswered is at what cost.

Now a day’s it’s next to impossible to identify which is original and adulterated milk. What if just to make profits due to greed, adulterated milk is sold? Government thinks price rise by the milk federation is justified, by deregularising the Government has lost its control.

One day will come when MILK is just chemical.