Wonder the price of Milk

"Doodh, Doodh, Doodh wonderful doodh, Pio glass full doodh” this was the tag line in television advertisement for popularizing and capturing the market in India. The mothers of young Indian children’s took this as advertisement to explain and encourage the kids to drink a glass of milk both in the morning and before going to bed. Creative skills such as the story of old man, policeman, neighbors children and cricketers were some other examples where told to ensure kids drink the milk.

India is the second largest producer of milk in the world. There are reports which suggest the consumption of milk will increase in the years to come. We have some heart touching stories of entrepreneurs who had given up the lavish and high profile job, to start their own milk federation. Few in the villages just think milk production and cattle rising are just to ensure that second income is in line. Dr. Varghese kurain started the milk revolution in India in a small village in Gujrat, the story of the legend is inspirational. In India there are more than 1000 milk federations operating and producing milk and milk products.

For the last few years the price of milk is just hitting high at every quarter. Come festival season, there is a shock of milk price hike. If the current inflation rate and growing food inflation rates are considered, the cost of milk for one liter will touch Rs 100.

The Rich and Niche class would not mind spending the money as it is essential. The middle class will have to put checks and balances to ensure that their kids become stronger by drinking milk. I wonder what the low and poor people do. Then drinking a glass of milk would be like getting something which makes them strongest. One day one visitor, who visited a very rural village in Karnataka, described his experience of distributing milk to the school children. He distributed a Glass of milk to all the school children on the children’s day, the children were very happy to have a glass full of milk and some were skeptical that they would get every day.

As per statically data available on nets, the supply exceeds demand, the cooperatives collect milk from the villagers who raise the cattle’s in the fields. Most of the houses which has cattle’s have agricultural land and graze them there, so the input cost is very less as they don’t have to feed them using fodder which needs to purchased. The Question still remains unanswered is at what cost.

Now a day’s it’s next to impossible to identify which is original and adulterated milk. What if just to make profits due to greed, adulterated milk is sold? Government thinks price rise by the milk federation is justified, by deregularising the Government has lost its control.

One day will come when MILK is just chemical.