Wednesday, August 22, 2018

Book Summary | The Magic of Thinking Big


Title : The Magic of Thinking Big

-    Author : David J Schwartz



The book was first published in 1959, the book appears on many "must read" lists, and is sometimes quoted by modern authors. I enjoyed reading the book. Inspirational to really push yourself past your comfort zone to be successful. The 3 areas of focus are career, family, and social.  I have developed the crux of the book as ready reckoner. Although at the end of the each chapter, the author has summarized. I think this book is worth refreshing and relooking at times.  The author also provides some framework on how to avoid excuses, build confidence, build enthusiasm and lastly the magic of thinking big.  

A person is a product of his own thoughts. When you believe in yourself, then good things start happening. Mind is a ‘thought factory’. It is the busiest factory producing countless thoughts in a day. Developing the power of belief.  The author classify People into 3 groups; First Group: Those who surrender completely; second Group: those who surrender partially; Third Group: Those who never surrender.  People who tell you it cannot be done almost always are unsuccessful people are strictly average or mediocre at least in terms of accomplishment.  And there are always excuse for not being successful. Every failure is the diseases in its advanced form though Excuse. Thoughts, positive or negative grow stronger, when fertilized with constant repetition. Thinking yourself to success must be to vaccinate yourself against excuseitis.   The author has analysed the reason for excuse and they are commonly due to the 4 reasons and provides remedy to overcome the excuses.  

Excuse 1: But My health isn’t good | remedy: Refuse to talk about health; refuse worry
Excuse 2: But you’ve got to have brains to succeed | remedy: Never underestimate your confidence; remind yourself several times and put your intelligence to creative positive
Excuse3: It’s no use; I am too old or too young | Remedy: invest in future; compute how much productive; look present age positively
Excuse4: But my case is different; I attract bad luck |Remedy: Accept the law of cause and effect; don’t be a wishful thinkers.

Success means winning. Belief in greatest driving force, the power behind all the great books, plays and scientific discoveries. Disbelief is negative power. Doubt disbelief, the subconscious will fail, the not really wanting to succeed is responsible for most failures. Belief is the thermostat that regulates what we accomplish in life.  The magic of thinking big is about, Think Success, Remind yourself regularly your better than you think so and Believe Big. Big ideas and big plans were often easier. The magic of thinking big is through 3 step framework
  1. Provide the content – What to do
  2. Supply a method – How to do
  3. Meet the acid test – Get results.

Magic of thinking Big comes through Confidence. Confidence has a common meaning of a certainty about handling something, such as work, family, social events, or relationships. The book provides key insights to building Confidence and practise that needs to be followed to think and act confidently:
  •        Deposit only positive thoughts in your memory bank
  •       Withdraw only positive thoughts from your memory bank
  • .      Get balanced view to other fellows
  • .      Develop an understanding attitude.

To "think confidently, act confidently" practice the following needs to be practiced         
  •  Be a front seater 
  • Practice making eye contact 
  •  Walk 25 percent faster 
  • Practice speaking up     
  • Smile Big


To build confidence we need to be enthusiastic. Enthusiasm can make things 1000% better, three steps to create enthusiasm are
  • 1. Dig into it deep
  • 2. In everything you do, life it up
  • 3  Broadcast good news

To think big use words and phrases that produce big, positive mental images.4 ways to think big vocabulary

1.       Use big positive, cheerful words and phrases to describe how you feel
2.      Use bright cheerful, favourable words and phrases to describe other people
3.      Use positive language to encourage others. Complement people personally at every opportunity
4.      Use positive words to outline plan to others

Believe it can be done: When you believe something is impossible, your mind goes to work for you to prove why. But when you believe, really believe, something can be done, your mind goes to work for you and help you find the ways to do it. Become receptive to ideas. Be an experimental person. Be progressive, not regressive 

Bottom-line 
A must read book that touches many aspects.  

Saturday, August 11, 2018

Book Summary | SWITCH : How to Change Things When Change Is Hard


Book Name: Switch: How to change Things when Change is Hard

Author: Clip and Dan Heath



Change is constant and managing the change is challenging. Every day we embrace change, some are simple and some are difficult. The big changes may be from marriages, new homes, new technologies and new job duties. But change is hard, to manage the change the several frameworks exists. An interesting anecdote that the author brings in the book, that probably never taken seriously is about the tamed elephant. The elephant is large, strong, intelligent and often sometimes dangerous animal.  The rider or the manhout rides on the elephant, motivates it to ensure the task is completed.  The rider is characterize the rational, the elephant characterizes the emotions. When there is clash between the rational and emotions leads to change. 

The rider Provide clear understanding of the goal and the benefits. What looks like resistance is often lack of clarity. Motivating the elephant is Create emotional engagement to provide inherent motivation. What looks like laziness is often willpower exhaustion. And shape the path Change the environment to create the behaviour you want. What looks like a people problem is often an environment problem.


The book Switch: How to change things when change is hard provides a three point framework to lead the change

I. Direct the Rider: 

- Find the bright spots
- Script the critical moves
- Point to the destination

II. Motivate the Elephant:
- Find the feeling
- Shrink the Change;
- Grow your people

III. Shape the Path:
- Tweak the environment
- Build habits
- Rally the herd



The book consists of good case studies on driving change management. Change can only be brought when behavior is changed through feelings. To change someone's behavior, you've got to change that person's situation. 


The author narrates research examples such as Popcorn studies, food perception, companies poor purchase habits, milk experiment, Health care improvement, fighting malnutrition,etc.